THE GROCERY INDUSTRY, REINVENTED
INS is developing a platform to enable direct interaction between brands and consumers. Reaching the next generation audience via data-driven mass personalisation. The team consists of a large global collective of professionals with solid industry experience.
STRONG TEAM
PROFESSIONALS WITH SOLID INDUSTRY EXPERIENCE AND SUCCESSES
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PREMIER PARTNERS
SUPPORTED BY LEADING BLOCKCHAIN COMPANIES AND EXPERTS
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OVERWHELMING INTEREST
7 OF TOP-20 FMCG MANUFACTURERS (AND 100+ IN TOTAL) CONFIRMED THEIR INTEREST
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$300 BILLION MARKET
LARGE AND FAST GROWING ONLINE GROCERY MARKET RIPE FOR DISRUPTION
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INS Platform
Global decentralised platform
Consumer goods manufacturers from any part of the world can sell directly to consumers bypassing offline and online retailers
Win-win solution
Elimination of unnecessary third-parties lead to lower prices, wider assortment and closer connection between manufacturers and consumers
High efficiency
Elimination of manual errors and streamlining the supply chain processes due to the transparency of each transaction
Growing Global Network
7 out of Top 20 largest global FMCG manufacturers and 100+ in total from all around the world expressed interest to join.
For Manufacturers and Suppliers
Maximum growth
Join our groundbreaking Direct-To-Consumer ecosystem. Shoppers love it when brands interact directly with them!
LEAVE INQUIRY
For Warehouse Owners
Increased profit
Join us to increase your warehouse or fulfillment center efficiency and enable higher productivity and profits!
LEAVE INQUIRY
For Logistics Companies
Higher utilisation
Achieve greater efficiency and join the sharing economy shift. Maximise return through higher utilisation!
LEAVE INQUIRY
For
Customers
Try it out first!
Leave your contact details and we will let you know as soon as we open up in your city!
GET INVOLVED
INS Partnership with PostNL
We are delighted to announce a partnership with PostNL,
the leading e-commerce logistics provider in the Netherlands
Do not miss a thing
Be the first to find out about our news, updates and announcements.
Exchanges
Buy and sell INS tokens on these exchanges.
BinanceOkexLiquiKuCoinMerkatoxCobinhoodCoinrail
Press
Direct-To-Consumer Platform
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Directly connects grocery manufacturers and consumers
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Overcomes retailer domination
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Offers a variety of smart contracts to facilitate operations
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Uses the INS token as means of consumer loyalty program rewards
Benefits to Consumers
High-quality groceries cheaper than in stores
Groceries bought online easily and conveniently
Unlimited access to suppliers of choice
Benefits to Manufacturers
Full control of product pricing and listing
Marketing and promotion directly to consumers
Fast and detailed customer feedback
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Roadmap
INS is developing a Direct-To-Consumer data-driven platform for the consumer sector. Powered by blockchain and smart contracts.
Q2 2017
INS concept created
Q3 2017
INS supported by world-known manufacturers - Unilever, Mars, FrieslandCampina, Valio, Reckitt Benckiser
Q4 2017
Token Sale completed
Q3 2018
Development of APIs, SDK, apps and interfaces
Q2 2018
Development of INS Wallet
Q1 2018
Development of INS Platform and Partnerships
Q4 2018
Testnet launch
2019 AND BEYOND
Geographical expansion and growing the ecosystem
Team
Peter Fedchenkov
Founder
Brings wealth of retail and tech experience. Previously with Goldman Sachs and IBM. Teaches a class on retail at the Stockholm School of Economics in Riga. Harvard Business School MBA
Dmitry Zhulin
Founder
Experienced venture capital and private equity professional with focus on retail and ecommerce. 5 years of investing experience in bitcoin and crypto-assets. Previously with VTB Capital Private Equity, Rothschild and PwC. University of London, PgD in Finance
Pavel Scherbinin
Chief Technology Officer
Architect and engineer with great passion for security and cryptography and 10+ years’ experience in development of large scale highload systems. Likes to tackle hard distributed problems and turn potential technologies into practical application. Previously was a Chief Technology Officer at Mail.Ru Group
Dmitry Khovratovich
Blockchain Development Lead
4 years experience in blockchain and smart contracts. Recognized expert in cryptography and security (12 years, 2,000+ citations). Designer of Argon2 (the winner of the Password Hashing Comptition) and Equihash
Ted Lisitsyn
Business Development Manager (USA)
Experienced strategy professional with significant experience in FMCG sector. Previously with McKinsey & Company with focus on operational projects. MBA candidate at Harvard Business School
Frank van der Tol
Business Development Manager (Europe)
Experienced FMCG & Retail professional (food and non-food). Over 15 years experience in FMCG/Retail, eCommerce and online market places. Previously with Accenture. Erasmus University Rotterdam Economics MSc, TIAS School for Business & Society MBA.
Natalia Zhoykina
Human Resources Director
HR Leader with 10+ years of experience in driving teams, enabling employees potential and building IT startups in terms of bringing new talents from the competitive market. Previously with Trucker Path, Deutsche bank, HeadHunter Group, Ubank
Max Krugov
Marketing Manager
Marketing specialist with 8+ years of experience. Previously worked as a head of the performance marketing department in a Top-5 advertising agency for top-tier clients (JD.com, Quelle, Kayak, Qatar Airways, etc.)
Dmitry Gladkov
Lawyer
Partner at Nektorov, Saveliev & Partners (#1 VC law firm award 2015). 20+ years of experience in corporate law and financing advisory. Ex-General Counsel at UBS (Moscow). LLM from University of Georgia School of Law
Team Experience
IBMgoldman-sachsmc-kinsey-and-companyaccenturerothschildubsgeneral-electricpricewaterhouse
Advisors
Sebastian Stupurac
Strategy advisor
Co-founder
Eyal Hertzog
Product advisor
Co-founder and Chief Architect
George Li
Strategy Advisor
Co-founder and CEO
Ilya Perekopsky
Strategy Advisor
Vice President
Milo Sprague
Technical Advisor
Ex-CTO
Dr. Rawi Abdelal
Academic advisor
Professor
Michael Terpin
Community advisor
Founder and CEO
Prabhakar Reddy
Growth Advisor
Investor
David Wachsman
PR advisor
Founder and CEO
Min H. Kim
Community Advisor
Head of BD
Head of BD
Moe Levin
Community advisor
Founder and CEO
Suk Won Harold Kim
ICO Advisor
Founder and CEO
Partners
Offers a visionary blockchain-based identity verification technology and allows for on-demand, secure and lower cost access to identity protection. INS to partner with Civic to safeguard the identities of customers by authorizing via multi-factor and immutable authentication.
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Ambrosus combines IoT sensors, Blockchain technology, and smart contracts to assure the quality, safety, and origins of essential products such as medicine and food. INS to partner with Ambrosus to bring transparency to the grocery industry.
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Blockchain-based platform for financial empowerment to provide a decentralized insurance layer and improve risk assessment capabilities. INS and WeTrust are to collaborate to incentivize good behavior among users by sharing information around trustworthiness.
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INS Ecosystem and Bancor are to collaborate on Token Relay to enable decentralized liquidity. It allows to convert INS to ETH, BNT, and other tokens in the Bancor Network. Formulatic price calculation and continuous liquidity without needing to match two parties in an exchange.
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The leader in generating exposure and brand recognition for the most trusted organizations in the blockchain, digital currency, crypto-asset, and crowdfunding industries. Dozens of clients around the globe and rapidly growing teams working from New York and Dublin.
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Blockchain-based software solutions group disrupting the global payments industry. It involves development of software for retail based consumer applications and consulting advice to companies seeking blockchain expertise.
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Crypto and blockchain investments fund with the goal of creating the future of finance and consumer sector using blockchain, cryptography, machine learning and mobile internet technologies.
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PR agency with a strong CIS and Asian market’s focus providing comprehensive services for IT companies, startups, fintech and blockchain projects. Vinci is Shanghai/Limassol-based with its representative offices all over the globe
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Grocery Market Dominated by Retail Chains
Retailer's bargaining power negatively affects manufacturers
Limited choice and high prices burden consumers
INS proposes effective measures to build a new fair grocery market
$8.5 TRILLION
Global grocery market size by 2020
30-50%
Average markup applied by retailers to suppliers prices
60%
Average market share of top 5 retail chains in almost all countries
Manufacturers Spend A Lot on Inefficient Marketing
Marketing is second largest expense for manufacturers after the cost of goods
70% of marketing spent on trade channels - wholesalers and retailers
Most trade marketing campaigns are inefficient that leads to higher grocery prices
INS will enable manufacturers to provide highly efficient direct rewards to consumers with INS tokens
Trade marketing
as % of manufacturer expenses
Source: Deloitte, American Marketing Association
INS tokens used for:
Loyalty
Promotion
Feedback
Referral
Unparalleled Shopping Experience
Well designed website and apps for customers to implement the user side of the on-chain access to INS smart contracts and access to products listed by manufacturers on the platform.
Buy items listed on the platform
Participate in loyalty and referral programs
Provide feedback to manufacturers
Earn and spend INS tokens
Beta products
INS Ecosystem is the global decentralized grocery marketplace powered by blockchain and smart contracts enabling consumers to buy products directly from manufacturers, enjoy low transparent prices for a wide range of high quality products, and save on direct promotions. Manufacturers compete for consumers and interact with them directly.