INS is developing a platform to enable direct interaction between brands and consumers. Reaching the next generation audience via data-driven mass personalisation. The team consists of a large global collective of professionals with solid industry experience.
Directly connects grocery manufacturers and consumers
Overcomes retailer domination
Offers a variety of smart contracts to facilitate operations
Uses the INS token as means of consumer loyalty program rewards
Benefits to Consumers
High-quality groceries cheaper than in stores
Groceries bought online easily and conveniently
Unlimited access to suppliers of choice
Benefits to Manufacturers
Full control of product pricing and listing
Marketing and promotion directly to consumers
Fast and detailed customer feedback
INS is developing a Direct-To-Consumer data-driven platform for the consumer sector. Powered by blockchain and smart contracts.
INS concept created
INS supported by world-known manufacturers - Unilever, Mars, FrieslandCampina, Valio, Reckitt Benckiser
Token Sale completed
Development of APIs, SDK, apps and interfaces
Development of INS Wallet
Development of INS Platform and Partnerships
2019 AND BEYOND
Geographical expansion and growing the ecosystem
Brings wealth of retail and tech experience. Previously with Goldman Sachs and IBM. Teaches a class on retail at the Stockholm School of Economics in Riga. Harvard Business School MBA
Experienced venture capital and private equity professional with focus on retail and ecommerce. 5 years of investing experience in bitcoin and crypto-assets. Previously with VTB Capital Private Equity, Rothschild and PwC. University of London, PgD in Finance
Chief Technology Officer
Architect and engineer with great passion for security and cryptography and 10+ years’ experience in development of large scale highload systems. Likes to tackle hard distributed problems and turn potential technologies into practical application. Previously was a Chief Technology Officer at Mail.Ru Group
Blockchain Development Lead
4 years experience in blockchain and smart contracts. Recognized expert in cryptography and security (12 years, 2,000+ citations). Designer of Argon2 (the winner of the Password Hashing Comptition) and Equihash
Business Development Manager (USA)
Experienced strategy professional with significant experience in FMCG sector. Previously with McKinsey & Company with focus on operational projects. MBA candidate at Harvard Business School
Frank van der Tol
Business Development Manager (Europe)
Experienced FMCG & Retail professional (food and non-food). Over 15 years experience in FMCG/Retail, eCommerce and online market places. Previously with Accenture. Erasmus University Rotterdam Economics MSc, TIAS School for Business & Society MBA.
Human Resources Director
HR Leader with 10+ years of experience in driving teams, enabling employees potential and building IT startups in terms of bringing new talents from the competitive market. Previously with Trucker Path, Deutsche bank, HeadHunter Group, Ubank
Marketing specialist with 8+ years of experience. Previously worked as a head of the performance marketing department in a Top-5 advertising agency for top-tier clients (JD.com, Quelle, Kayak, Qatar Airways, etc.)
Partner at Nektorov, Saveliev & Partners (#1 VC law firm award 2015). 20+ years of experience in corporate law and financing advisory. Ex-General Counsel at UBS (Moscow). LLM from University of Georgia School of Law
Co-founder and Chief Architect
Co-founder and CEO
Dr. Rawi Abdelal
Founder and CEO
Founder and CEO
Min H. Kim
Head of BD
Head of BD
Founder and CEO
Suk Won Harold Kim
Founder and CEO
Offers a visionary blockchain-based identity verification technology and allows for on-demand, secure and lower cost access to identity protection. INS to partner with Civic to safeguard the identities of customers by authorizing via multi-factor and immutable authentication.
Ambrosus combines IoT sensors, Blockchain technology, and smart contracts to assure the quality, safety, and origins of essential products such as medicine and food. INS to partner with Ambrosus to bring transparency to the grocery industry.
Blockchain-based platform for financial empowerment to provide a decentralized insurance layer and improve risk assessment capabilities. INS and WeTrust are to collaborate to incentivize good behavior among users by sharing information around trustworthiness.
INS Ecosystem and Bancor are to collaborate on Token Relay to enable decentralized liquidity. It allows to convert INS to ETH, BNT, and other tokens in the Bancor Network. Formulatic price calculation and continuous liquidity without needing to match two parties in an exchange.
The leader in generating exposure and brand recognition for the most trusted organizations in the blockchain, digital currency, crypto-asset, and crowdfunding industries. Dozens of clients around the globe and rapidly growing teams working from New York and Dublin.
Blockchain-based software solutions group disrupting the global payments industry. It involves development of software for retail based consumer applications and consulting advice to companies seeking blockchain expertise.
PR agency with a strong CIS and Asian market’s focus providing comprehensive services for IT companies, startups, fintech and blockchain projects. Vinci is Shanghai/Limassol-based with its representative offices all over the globe
Retailer's bargaining power negatively affects manufacturers
Limited choice and high prices burden consumers
INS proposes effective measures to build a new fair grocery market
Global grocery market size by 2020
Average markup applied by retailers to suppliers prices
Average market share of top 5 retail chains in almost all countries
Manufacturers Spend A Lot on Inefficient Marketing
Marketing is second largest expense for manufacturers after the cost of goods
70% of marketing spent on trade channels - wholesalers and retailers
Most trade marketing campaigns are inefficient that leads to higher grocery prices
INS will enable manufacturers to provide highly efficient direct rewards to consumers with INS tokens
as % of manufacturer expenses
Source: Deloitte, American Marketing Association
INS tokens used for:
Unparalleled Shopping Experience
Well designed website and apps for customers to implement the user side of the on-chain access to INS smart contracts and access to products listed by manufacturers on the platform.
Buy items listed on the platform
Participate in loyalty and referral programs
Provide feedback to manufacturers
Earn and spend INS tokens
INS Ecosystem is the global decentralized grocery marketplace powered by blockchain and smart contracts enabling consumers to buy products directly from manufacturers, enjoy low transparent prices for a wide range of high quality products, and save on direct promotions. Manufacturers compete for consumers and interact with them directly.
Nothing provided herein shall be deemed to constitute a prospectus of any sort or a solicitation for investment, nor does it in any way pertain to an offering or a solicitation of an offer to buy any securities in any jurisdiction. This web site is not created in accordance with, and is not subject to, laws or regulations of any jurisdiction which are designed to protect investors.
An information provided herein does not constitute an offer, solicitation or sale of the INS tokens in any jurisdiction in which such offer, solicitation or sale would be unlawful. Some restrictions on purchase of the INS tokens may apply. Please check with your legal adviser.
Certain statements and estimates contained here in constitute forward-looking statements or information. Such forward-looking statements or information involve known and unknown risks and uncertainties which may cause actual events or results to differ materially from the estimates or the results implied or expressed in such forward-looking statements.
The exchange rate and a bonus are not guaranteed and may vary for different purchasers depending on the price of the purchased INS tokens, the total number of the INS tokens sold, and other factors.